"...It's in our DNA"
Gaaahh. I *HATE* when corporations use that phrase.
It's not in your DNA, even metaphorically. If it were, you would not have to keep apologizing for security breaches, or for crappy customer service, etc., etc., etc.
It's just some uneducated marketing hack who wants it to sound like they can't fail.
Nearly as bad is "laser-focused". 'Cause the whole point of a laser is that it is not focused, it's collimated. If you focused it, it would no longer be a laser, and no longer any use.
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