I ran across this the other day, and it rang so, so true.
The problem is not so much that a recent business school grad thinks this way, but that this viewpoint that programming is valueless get propagated up the management chain, where it hangs around all the MBAs and salesmen who make up the upper management ranks. If they think it's easy to write any software, they continue to
a) make ridiculous promises, and
b) under-reward the technical staff
Both of these will sour your geeks to the job.
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